The term 'art deco' arrived from the 'Exposition Internationale des Arts Decoratifs et Industrial Moderns' which was held in Paris in 1925. It is an artistic and design style which had his origins in Paris. It was led by the best designers in the decorative arts such as fashion and interior design. It ran through all of the areas of the designs. From architecture, industrial design, visual arts etc. It was very glamourous and elegant style of that time. Very modern in innovative. Like nothing else before.
From Art Nouveau, Art Deco slightly started to change and remove thing that had been used. They moved away from the pastel colours and organic forms, they was getting influences from different things. One of that thigs were movements of the early 20th century, including Constructivism, Cubism, Modernism, Neoclassical and Futurism.
Typical atributes were geometric shapes, bold curves, strong vertical lines, aerodynamic forms, motion lines, airbrushing and sunburst glore. They always need a great context to start with.
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| Madda 'New York' poster |
Art Deco posters
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| CASSANDRE (1901-1968) 'Dubonnet', 1932 |
French designer from Art Deco movement who was one of the famous ones were Adolphe Jean-Marie Mouron Cassandre. He was one of the gratest poster designers of the 20th century. His posters were something that was very rare and innovative at that time. He was celebrating the new models of luxury transport that characterise the prosperous lifestyle. He often used stencils and airbrush technique to show speed of the trains.
Steve Forney Art Prints and Posters
London-Paris Overnight Express Art Print
Alexey Brodovich (1898-1971)
He was Russian photographer and designer who later became the art editor of Harper's Bazaar. His works for that magazine were extraordinary. One of the most influential designer in the field of the graphic design 20th century.
Brodovich worked in many fields such as, designing fabric, jewellery, restaurant décor, poster, department stores' advertisements. Combining text and photography with copious amount of space was the main idea in his work. Nothing like before. But he did not want to give the formula and pattern to his work to be good; he said :'' There is no recipe for good layout. What must be maintained is a feeling of change and contrast. A layout man should be simple with good photographs. He should perform acrobatics when the pictures are bad.''
Art Deco: a strong, striking style for graphic design - Designer Blog. 2013. Art Deco: a strong, striking style for graphic design - Designer Blog. [ONLINE] Available at: http://99designs.com/designer-blog/2012/06/05/art-deco-a-strong-striking-style-for-graphic-design/. [Accessed 24 November 2013].
The History of Visual Communication - The Modernists. 2013. The History of Visual Communication - The Modernists. [ONLINE] Available at:http://www.citrinitas.com/history_of_viscom/modernists.html. [Accessed 24 November 2013].
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