Cubism

           Design concept of cubism was independent from the nature, it began using tradition as a way of seeing and a pictorial art. The roots of this movement are in works of Spanish painter Pablo Picasso and his applied elements of the ancient Iberian and African trivial art to the human figure. He disassembled a human figure into a series of flat transparent geometric plates that overlap and intersect at various angles.

         The ideas of cubists' were to put to the subject emotions not to be natural. They wanted to change complied elements for aesthetic reasons rather than reality.

Fernand Leger , pages from 'La fin du monde'

          Perceptions like that planes are of the involved artistic subject matter, they were analysed from different points of view and they are used to construct a piece of art composed of rhythmic planes. The subject matter of this stage was shape, colour, texture, and values used in spatial relationships.

   Fernand Leger was the artist who moved cubism away from that founders work. His works was potentially heading towards evolving onto an art form of pure colour and shape relationships but this time in visual perception. His pictographic simplifications of human figure and objects were the biggest inspiration for modernist pictorial graphics. Later they inspired French poster art.

Fernand Leger, The city 1919

    By this new approach and different things they tried at this movement, they changed and inspired a lot painters and graphic designers. It pushed art and design into geometric abstraction.

References:

Having a look at History of Graphic Design: Cubism. 2013. Having a look at History of Graphic Design: Cubism. [ONLINE] Available at:http://havingalookathistoryofgraphicdesign.blogspot.com/2012/11/cubism_7.html. [Accessed 25 November 2013].

Analytical Cubism. 2013. Analytical Cubism. [ONLINE] Available at:http://www.historygraphicdesign.com/index.php/the-modernist-era/the-influence-of-modern-art/192-analytical-cubism. [Accessed 25 November 2013].