Dada

      Dada was the movement which came after WWI so because of that artists of that time were against the carnage of WWI. They claimed to be anti-art and had a strong negative and destructive element in they designs. Writers were concerned with shock, protest and nonsense. It is reasonable for everything to be like that because the happenings in that period. They just wanted to do everything against that horrors of war. They also wanted to show the people why they were wrong for believing in machines. In one word they were rejecting all the tradition.

     The most prominent visual artist of this movement were the French painter Marcel Duchamp. The philosophy of freedom allowed him to create ready-made sculpture, such as bicycle wheel mounted on a wooden stool, to exhibit random object such as urinal as a piece of art. Duchamp was the artist who draw a moustache on a reproduction of Mona Lisa which was not well accepted by people.

       The most different things that Dadaists did was innovative approach to typography, photo-montage, negative white space, layout, letter spacing and line spacing. This things played the main role in development of communication design. Everything in Dada movement has rebellious structure. That adopted only futurists art of typography.

References:

A History of Graphic Design: Chapter 45; Dadaism; The meeting point of all contradictions. 2013. A History of Graphic Design: Chapter 45; Dadaism; The meeting point of all contradictions. [ONLINE] Available at: http://guity-novin.blogspot.com/2011/08/chapter-44-dadaism-meeting-point-of-all.html. [Accessed 25 November 2013].