April Greiman

She is a designer in New York City in the mid-1970s when she decided to leave the comfort of a design community for an uncertain future on the opposite coast.
Ten years later, the Macintosh was making an entry into the design market. By the sound of it most of the designer were skeptical, it was innovative and a bit weird to make the computer into design practice. the future wherein the tactility of the hand was usurped by the mechanic a bits and bytes. But some of them including April Greiman saw the future and potential in this. She quickly established herself as a pioneer of digital communication tools and design.

She was really fascinating, and her curiosity and questioning with her desire to explore was really inspiring. In her work, she continued to explore typographic meaning and began experimenting with ways to alter the two-dimensional space of the page and re-imagine it as a more three-  and four-dimensional continuum of time and space.

As she was regarded, she was one of the most influential designer of the digital age. She changed the magazine's format by creating an issue that unfolded into a 3'x 6' poster. That issue is called ''Does it make sense'' and it contained a life size, nude self-portrait, layered with symbols and typography. That's how she made the design word to think about the contributions computers could provide. She was experimenting with typography and image placement, in direct contrast to the rigid Swiss grids of the past. New Wave postmodernist challenged designers to experiment without laying beyond the grid.

References:

Design discussions: April Greiman on technology: idsgn (a design blog). 2014. Design discussions: April Greiman on technology: idsgn (a design blog). [ONLINE] Available at: http://idsgn.org/posts/design-discussions-april-greiman-on-technology/. [Accessed 18 January 2014].

 AIGA | April Greiman . 2014. AIGA | April Greiman . [ONLINE] Available at:http://www.aiga.org/medalist-aprilgreiman/. [Accessed 18 January 2014].