David Carson

David Carson is the acclaimed graphic designer who created Ray Gun magazine, and he is so-called Godfather of the Grunge. His rule was simple: you don't have to know the rules before breaking them, and never mistake legibility for communication. His techniques were ripping, shredding and remaking letters which touched a nerve.
 His early work as a graphic designer was not appreciated that much in his own time. He has critiques about his typography for not being serious, and that he was destroying the origins and foundation of communication design. Furthermore, today his work is well known to everybody and dominates design, advertising, the Web, and even motion pictures.

He was well known by his projects for a music magazine called 'Ray Gun', and his first book, 'The End of Print: The Graphic Design of David Carson'. His early designer career started with the commercial design class that he enrolled in, instructed by a Swiss designer called Hans-Rudolph Lutz. His work was so unique because in them he has overlapping photos and diversity of typefaces. He did not follow the basis of communication design. The arrangement in his text was not that we can normally see, he was making them ir order positioned in dissaray creating chaos and confusion which was very innovative at the time. Some of the images in his designs were deliberately obscuring the text that goes with it and creating an unfinished sentence or word. His rule was ''Less is more''. 

He made designs for numerous corporate companies under the name of David Carson Design, such as Microsoft, Toyota, Giorgio Armani, Quicksilver, Nike, Levi's and many others. His book was best selling graphic design book of all times. He was famous by his humorous quotations on design:

1. " There is no other time in the year where commercials can take center stage. Commercials are always the things that are playing when you are going to the bathroom or grabbing a soda from the fridge."
2. The criminal, like the artist, is a social explorer."
3. Graphic design will save the world right after rock and roll does."
4. A lot of commercials that have been rejected are really entertaining."

References:

david carson design. 2014. david carson design. [ONLINE] Available at:http://www.davidcarsondesign.com/?dcdc=top/s. [Accessed 27 January 2014].

An Interview with David Carson « Layers Magazine. 2014. An Interview with David Carson « Layers Magazine. [ONLINE] Available at:http://layersmagazine.com/an-interview-with-david-carson.html. [Accessed 27 January 2014].

David Carson by Irem Dogruer | Culture of Design - Global Design in the 21st Century. 2014. David Carson by Irem Dogruer | Culture of Design - Global Design in the 21st Century. [ONLINE] Available at:http://cultureofdesign.wordpress.com/2010/05/02/david-carson-by-irem-dogruer/. [Accessed 27 January 2014].