Stefan Sagmeister

Stefan Sagmeister is a very different designer by his approach to it. His designs are timeless, he created a lot of eye-catching graphics for clients including the Rolling Stones and Lou Reed, and he pours his heart and soul into every piece of work he produced. He pays attention on the smallest details, which offers you always a new way to look at it. Although his designs contains a bit of humor, he is very serious designer. His intimate approach and sincere thoughtfulness elevate his design. He created a poster advertising a speaking engagement by carving the salient details onto his torso.
   "Sagmeister's CD package designs are what poetry is to prose: distilled, intense, cunning, evocative and utterly complete. His intentions have set a new standard" - I.D. Magazine

This video is better represents his approach, his designs, his view to life, and how different he is, how he appreciate happiness, and how he wants to bring happiness to his own, and other people's lives.

His provocative designs tweak the status quo and question the designer's role in society. He is very well known by his tricks of senses through design, typography, environmental art, upsetting norms etc. He has worked for the Talking Heads, The Guggenheim Museum, Levis, the Rolling Stones and Lou Reed.

His motto is ''Design that needed guts from the creator and still carries the ghost of these guts in the final execution" He takes a year-long king of inspirational-vacation, every seven years, and during that period he is not doing work for the clients. He spends a year experimenting with personal work and refreshing himself as a designer.

References:

Stefan Sagmeister | Designers & Books. 2014. Stefan Sagmeister | Designers & Books. [ONLINE] Available at:http://www.designersandbooks.com/designer/bio/stefan-sagmeister. [Accessed 27 January 2014].

AIGA | Stefan Sagmeister . 2014. AIGA | Stefan Sagmeister . [ONLINE] Available at: http://www.aiga.org/medalist-stefan-sagmeister/. [Accessed 27 January 2014].

Stefan Sagmeister | Profile on TED.com. 2014. Stefan Sagmeister | Profile on TED.com. [ONLINE] Available at:http://www.ted.com/speakers/stefan_sagmeister.html. [Accessed 27 January 2014].