Victor Moscoso

Victor Moscoso was the most talented and influential artist from the 60's culture, pioneering not only the psychedelic concert poster designs, but also making his mark in underground comics. The psychedelic concert poster designs which made him famous were during the San Francisco's Summer of Love. His work with Alton Kelley was celebrated during the famous 1967 ''Joint Show'' made him one of the most famous of the all psychedelic artist during the mid 60's. Later, by the 1968, he had turned his focus to underground comics and storytelling. Than he designed countless t-shirts, posters and billboards and winning a pair of CLIO awards for his animated advertising project and also worked in music video.

He was unlikely from the others, academically trained artist. He was trained at Yale. His posters turn traditional color theory on its head. As he was trained in color he just did the opposite of that. Created a erotic, vivid, evocative patterned posters. Utilized hand made font, photo collage, and op art. Created ''slow read'' posters, where text was unintelligible, so the time was taken just to stare at the image and too feel all the intense colors and dazzling effect of contrast with it.

Many of his posters were displayed in rock concert halls like the Martix, Avalon Ballroom and the Fillmore. Because of the light shows in these halls and projections with strobe lights, colors from the posters would appear and dissapear in various colored lights shined upon their surface further adding to the dynamics of it and psychedelic aesthetic of the time. He did also works such as classical examples of the peak of psychedelic poster art and commercial graphic design. Changed the rule and developed the visual images into the traditional arts of the past. 

References:

Psychedelic Poster Art: Victor Moscoso | transpersonalspirit. 2014.Psychedelic Poster Art: Victor Moscoso | transpersonalspirit. [ONLINE] Available at: http://transpersonalspirit.wordpress.com/2012/11/10/psychedelic-poster-art-victor-moscoso/. [Accessed 18 January 2014].

Victor Moscoso | Biography | AllMusic. 2014. Victor Moscoso | Biography | AllMusic. [ONLINE] Available at: http://www.allmusic.com/artist/victor-moscoso-mn0001815396. [Accessed 18 January 2014].