Wolfgang Weingart is a German graphic designer credited as the progenitor of the New Wave typography. He said '' I took Swiss typography as my starting point, but then i blew it apart, never forcing any style upon my students. I never intended to create a style. It just happened when the students picked up- and misinterpreted- a so called Weingart style, and spread it around.'' He showed his mastery of typographic rules and the meaning achieved in breaking them. He is the mean of attitude rather than learning, curiosity and experience and of order experiment and visual enjoyment.
In his earlier work, he created abstract patterns with type and did unconventional almost absurd. But from all that it developed to tangible aesthetic and a deep appreciation of typography.
He believed that the tradition of Swiss typography played an important international role from the 50s until the end of the 60s, but than became sterile and anonymous. He also learned the skills of photo-lithography, developing new concepts, masking and overlaying films, and using camera to distort, enlarge or blur type.
He took the grid and the typeface Aksidenz-Grotesk from its restrictive Swiss design and applied it to designs. He created rectilinear stepped blocks, and made use of dot-screen texture and photography in his designs. He influenced the development of New Wave Deconstruction and much of graphic design in the 1990s.
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