April Greiman 1

April Greiman is female graphic designer who made a revolutionary contribution to the graphic design, through her work and her personality. At the 80s, when the computer was no used or used a little bit she explored it from the core and made her designs with it. Although other graphic designers at that time were talking about using computer to create graphics as an "embarrassment to the long history and craft of an art form."

After she graduated and making some contributions to the America's design society, she shaked and changed the rules of the magazine industry. Her changes were magazine issue that was unfolded making into a 3' x 6' poster, which she produced on the computer.

She pushed the boundaries and creating new ones through her whole life. She created self-size, nude self-portrait, layered with symbols and typography which made completely boom in the history of graphic design and affect that ones who did not take computers and their power seriously. She experimented with the strict Swiss grid and pushed the designers to experiment with work which lay beyond the grid.  With her amazing work which affected 3D, gave it amazing view point, she though that term graphic designer is too limited and with boundaries for her so she wanted to be called "trans-media-artist".

References:

Design discussions: April Greiman on technology: idsgn (a design blog). 2014. Design discussions: April Greiman on technology: idsgn (a design blog). [ONLINE] Available at: http://idsgn.org/posts/design-discussions-april-greiman-on-technology/. [Accessed 8 March 2014].