Dada 1

Dada was the movement which came after WWI so because of that artists of that time were against all the rules and everything they had been passed through WWI. The others called it anti-art, so they meant for themselves to be, and had a strong negative and destructive element in they designs. They were rebellious, anarchistic.






It is reasonable for everything to be like that because the happenings in that period. They just wanted to do everything against that horrors of war. They also wanted to show the people why they were wrong for believing in machines. In one word they were rejecting all the tradition.



The artist of this movement were finding themselves mostly in the typography. They thought that through typography they can express them the best. The communication stood by everything aesthetic. They were using strong sharp letters to be understood, not just looking through them.

                    

From graphic design aspect they were not extravagant so that they were making boom. They were using the most collage, photomontage and expressive typography. They were making socio-political effect in their posters by uncompromising criticism of that issues.  Some of the important designers were Hannah Hoch, John Heartfield, Raoul Hausmann, Kurt Schwitters, Georg Grosz, Max Ernst, etc...

References:

A History of Graphic Design: Chapter 45; Dadaism; The meeting point of all contradictions. 2013. A History of Graphic Design: Chapter 45; Dadaism; The meeting point of all contradictions. [ONLINE] Available at: http://guity-novin.blogspot.com/2011/08/chapter-44-dadaism-meeting-point-of-all.html. [Accessed 10 March 2014].