International typography style 1

International or the Swiss grid Style came along after the rigid second world war which everybody can tell by looking at the designs. The designers which started this type of style were Josef Muller Brockmann, Armin Hofmann, Max Bill, Richard P Lohse, Hans Neuberg and Carlo Vivarelli.

Because of all the people been through the second world war their designs were cold, with emotionally sterile grid. Everything was strict with boundaries and rules; structured layout, unjustified type etc. The thing they were using the most in their designs was photograph instead of illustrations, and the strict typefaces industrial-looking. But all of that they created at this time was very inspirational for a lot of designers at the mid twentieth century.

                  



Max Bill

One of the important graphic designers of the Swiss style. He was a really man at a lot of sides, he was doing industrial designs, doing stuff at architecture, sculptor, painter. His main call was advertising designs by which he is what he is today. He was studying architecture at the Bauhaus, and also metalwork, stage design and painting. Everything what represented the international typography was related to him and his work and he influenced people worldwide.

References

Max Bill (Swiss artist) -- Encyclopedia Britannica. 2013. Max Bill (Swiss artist) -- Encyclopedia Britannica. [ONLINE] Available at:http://www.britannica.com/EBchecked/topic/65351/Max-Bill. [Accessed 9 March 2014].

A History of Graphic Design: Chapter 42; The Swiss Grid System -- and the Dutch Total Grid. 2013. A History of Graphic Design: Chapter 42; The Swiss Grid System -- and the Dutch Total Grid. [ONLINE] Available at: http://guity-novin.blogspot.com/2011/07/chapter-42-swiss-grade-style-and-dutch.html. [Accessed 9 March 2014].