Commercial Modernism 1

Herbert Matter

 Herbert Matter was Swiss graphic designer and photographer. He is well known by his work with photomontage in photography and graphic design. He designed a lot of Swiss travel posters in which he uses his famous photomontage technique.

 With his contribution and innovative designs and style he became professor at the Yale university and had a lot of client including Museum of Modern Art, Guggenheim Museum, Knoll Furniture, Heaven Railroad etc. His unique techniques was very well known at the time and even today, especially his use of color, sizes, typography including overprinting which started from him.Matter was inspired by the work of El Lissitzky and Man Ray especially by photograpms, and the magic of collage and montage. All of that and him represents the pre-war European Modernism and the post-war expression of that movement in the United States.

References:

Herbert Matter: Modernist Photography and Graphic Design | Stanford University Libraries. 2013. Herbert Matter: Modernist Photography and Graphic Design | Stanford University Libraries. [ONLINE] Available at:https://library.stanford.edu/spc/exhibitspublications/past-exhibits/herbert-matter-modernist-photography-and-graphic-design. [Accessed 9 March 2014].

The Visual Language Of Herbert Matter | a documentary film by Reto Caduff . 2013. The Visual Language Of Herbert Matter | a documentary film by Reto Caduff . [ONLINE] Available at: http://www.herbertmatter.net/matter.html. [Accessed 9 March 2014].