The New York School (Paul Rand) 1

  More than anyone else Paul Rand brought the American style to the design and started the New York School. His career he started by working at the magazines as a editorial and promotional designer. By his work then, his covers at the magazines was something that changed and broke the boundaries and the graphic design industry.

        

 His inspirations were the work of Klee, Kandinsky, and some of the cubist.
He had the innovative approach to manipulate visual forms (shapes, colors, space, line, value). He known how to make analysis of communication content into something else but not making it boring.
He was playing with dynamic, contrast, and everything what was not seen so far.

He made one design which was very good fact that something is happening- global war. He made a Christmas package wrapped with barbed wire instead of ribbon.

His type of style was collage, photomontage, playing with images, textures and a lot of different objects.

References:

Inkling for Web. 2014. Inkling for Web. [ONLINE] Available at:https://www.inkling.com/read/history-of-graphic-design-philip-meggs-5th/chapter-19/pioneers-of-the-new-york-school. [Accessed 9 March 2014].