Pop Art 1

Pop Art was the movement of the 50s. It was born originally in the Britain. This movement was appreciating and supporting mass communication. They were responding to advertisement, and they wanted to wake up the energy of the young people born in the Post-World War. Everything was full with optimism and happiness. Colors was everything to them, using of flat imagery with the colors was the best combination. Their influences were found mainly in the comic books. Some of the roots can be found in the Dada movement, as an anti-art expression.

Seymor Chwast

One of the most important persons in this period, and the one without who the pop art movement would not be what it is today is Seymor Chwast. He is well known by his illustrations and graphic design which were so unique and innovative at the time. He was using different techniques of playing with type, layouts and an alternative of the Swiss formalism.

              


          

His style was very known by his approaches to the graphic art. His designs were using all over the world in the animated films, advertising, at the TV, record covers, children book's package designs, posters, and magazines. He really affected everything. He was working with a lot of famous clients and he was exposed by a really a lot people, magazines etc. His impact on the world is amazing.

References:

Pop Art - Art History Basics on Pop Art - mid-1950s to Early 1970s. 2014.Pop Art - Art History Basics on Pop Art - mid-1950s to Early 1970s. [ONLINE] Available at: http://arthistory.about.com/od/modernarthistory/a/Pop-Art-Art-History-101-Basics.htm. [Accessed 8 March 2014].

Seymour Chwast Biography. 2014. Seymour Chwast Biography. [ONLINE] Available at: http://rogallery.com/Chwast_Seymour/chwast-bio.htm. [Accessed 8 March 2014].